The logo
One wordmark, every size.
One type family — Fraunces — throughout. "Giddy" is simply a bolder, larger italic cut of the same serif, with a thin sunrise swoosh beneath it. The dusk-and-dawn circle holds both chapters at once, and it's what survives at avatar and favicon size.
Full lockup
Website header, newsletter banner, anywhere there's room.
Versions for different backgrounds
Pick the version by what's behind it. Never recolour beyond these five.
Stacked
Square formats — social posts, podcast art, the about page.
Shorthand
When the full name is already known — story graphics, watermarks. GYGB, never "Giddy" on its own: "Giddy" alone is a different brand (a shut-down crypto app), and this name is the whole point. The "Y" is the back — it leads to "Back."
Avatar & favicon
Instagram profile, browser tab, comment avatars. Shown at real sizes — this is the honest test.
The rules
- One family only: Fraunces 600 upright, Fraunces 700 italic for "Giddy."
- The curved swoosh sits below "Giddy" — never behind or over the letters.
- Eyebrow line is Poppins 600, uppercase, wide letterspacing, eucalyptus.
- "Giddy" is always the same Hot Pink #E61E72, on every background.
- The shorthand is GYGB. Never "Giddy" alone — that's a crypto app, not us.
- Below 40px, drop the words entirely — the dusk/dawn circle takes over.
- Never stretch, recolor, or re-typeset the wordmark.